1. Introduction
At Vichitr Keeda, we are fiercely protective of our tribe’s digital footprints. This Privacy Policy clarifies how we gather, partition, encrypt, and manage data in strict compliance with India’s Information Technology Act, 2000, and the Digital Personal Data Protection (DPDP) Act, 2023.
2. DATA ACCUMULATION VECTORS
We collect essential identity metrics to fulfill your streetwear drops and personalize your interaction with the Colony:
- Transaction Identifiers: Full name, shipping destination, billing metrics, contact numbers, and email pathways.
- Device Metadata: IP tracking parameters, regional geolocation, browser configurations, cookie tokens, and behavioral telemetry via pixels to optimize our store’s performance.
3. TRANSACTIONAL SECURITY ARCHITECTURE
Vichitr Keeda does not see, store, or archive your credit card numbers, net-banking codes, or UPI pin structures. All monetary clearances are parsed through highly secure, RBI-authorized, PCI-DSS compliant third-party payment gateways (including Razorpay / Cashfree). All telemetry is wrapped in industry-standard SSL/TLS encryption matrices.
4. DATA ROUTING & THIRD-PARTY PARTNERS
We do not trade, sell, or monetize your database files to advertising networks. Your data is strictly shared with vetted supply-chain partners to complete your orders:
- Logistics Aggregators: Shared with verified couriers (e.g., Blue Dart, Delhivery, Shadowfax) to successfully drop shipments at your doorstep.
- Communication Nodes: Shared with text/WhatsApp automation layers (e.g., Shiprocket, BiteSpeed) to transmit automated tracking numbers, shipping updates, and cart abandon alerts.
5. YOUR RIGHTS UNDER DPDP ACT
You maintain full dominion over your personal information. You can request absolute erasure of your profile history or adjust your automated tracking configurations at any time by raising a token with our data compliance officer at crew@vichitrkeeda.com.